Explo - Product Hunt

Leading the direction and design of interactive prototype demos to promote the launch of our email feature.

Explo Email Landing Page

Project details

Team: Carly Stanisic - Product Designer, Andrew Chen - Cofounder, Jordan Greissman - Software Engineer
Role: Product Designer
Timeframe: 1 week
Tools: Figma
Product Hunt Post: https://www.producthunt.com/posts/email-reports-by-explo

Goal

Design Product Hunt and Bookface visuals to promote our product's new email feature. Gain new leads through interactive prototype demos that highlight the main functions of our email reporting function.

Process

  1. Interview a team who successfully launched on PH for guidance (we interviewed VimCal)
  2. Review best practices and examples of other successful launches
  3. Collaborate with co-founders + engineers to create an walkthrough video
  4. Animate prototype gifs highlighting each key feature of the email feature

Inspo

I looked at the format and content of other successful PH posts while collaborating with engineers and defining ETC's to determine what to include in our launch considering our timeframe.

Inspo examples

Final Visuals

The live Product Hunt post: https://www.producthunt.com/posts/email-reports-by-explo

Explo Emails

Style

Create

Automate

Automate

Bookface

I also created a visual for our launch on Bookface, a private community for Y Combinator founders.

Bookface

Slack Updates

This project involved a lot of collaboration between design, engineering, and sales/marketing. As I did with all projects, every time I made a significant change to the design or had a question about the launch, I'd ask directly over Slack or find a time to sync.

Slack updates



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