Blue Pocket - BizHacks

How might we bring Best Buy's in-store 'Blue Shirt' service to their online shopping experience?

Blue Pocket

PROJECT DETAILS


Product: Android mobile app extension
Team: Anna Han, Jenilee Chen, Shaun Donnelly, Tim Lui, Jessica del Rosario
Role: UI Designer
Tools: Sketch, Figma
Timeframe: 24 Hours (Hackathon: BizHacks)


Please feel free to view our brief slide deck here.

Project Goal

What sets Best Buy's customer experience apart is their knowledgeable, one-on-one Blue Shirt service in stores. Blue Shirt employees can recommend products that are tailored to customers' needs and preferences, while explaining those products in a way that the customer can understand. This personalized experience, which is missing from many e-commerce platforms, is what we aimed to integrate with Best Buy's mobile app in a 24-hour time period.

The Problem

  1. Inefficiency: Not everyone has the time to narrow down the vast number of product options available to them online.
  2. Confusing Product Description: Customers are looking for information relevant to them, with descriptions they can understand.
  3. Lack of Personalized Service Online: The Blue Shirt service that Best Buy is well-known for is lacking in their online experience.

The Solution


Overview

Bring the Blue Shirt Experience to the customer's fingertips by creating an extension that can recommend products based on the customer's needs, the type of user they are, their level of product knowledge and more. When viewing individual products, the product descriptions are tailored for their indicated knowledge level (eg. simplified description for a beginner user, more detailed specifications for an advanced user), and a more concise, personal list of results is provided.

Results

This project came third place in BizHacks - this page is still under construction, but please feel free to visit again soon for more updates!